Practical AI. Real local business.

Your marketing
assistant for
Main Street.

You run your business. We help get the marketing done. Get found, follow up, and stay visible without becoming an AI expert.

Andy LaPointe Built by a business owner. For business owners.
25+ years of firsthand Main Street experience.
Local business storefront MORE TIME FOR YOUR BUSINESS
Your assistant at work Illustrative examples
✓ Google post ready Visibility
✓ Review response drafted Reputation
✓ Lead followed up Connection
Local business first Built around your community
Human + AI Your voice. A helping hand.
25+ years of experience Real businesses, real perspective
No long-term contracts Support that fits your business
Sound familiar?

Running the business is already a full-time job.

Then there’s the marketing you meant to get to.

Google

“When did I last update our profile?”

Social media

“We haven’t posted in two weeks.”

Reviews

“I keep forgetting to ask customers.”

Leads

“Did anyone follow up with that inquiry?”

Email

“We should send a newsletter.”

Website

“That copy hasn’t changed in years.”

You don’t need another list of things to do.
You need help getting them done.

That’s what Online Assistant does →
One assistant. Less on your plate.

Six areas of marketing.
One practical helping hand.

01 / LOCAL VISIBILITY

I need more people to find my business.

Help nearby customers understand what you offer and find you on Google, Maps, and local search.

What’s included
  • Clarify your Google Business Profile
  • Keep business information consistent
  • Create useful local content

Support depends on your selected plan and agreed scope.

Compare plans →
02 / CONTENT

I don’t have time to create marketing content.

Turn what you know about your business into useful posts, emails, FAQs, and website copy.

What’s included
  • Social and Google posts
  • Emails and product descriptions
  • Answers to customer questions

Support depends on your selected plan and agreed scope.

Compare plans →
03 / REVIEWS

I keep forgetting to ask for reviews.

Make asking for feedback and responding professionally part of your everyday customer experience.

What’s included
  • Consistent review requests
  • Professional response drafts
  • A stronger local reputation

Support depends on your selected plan and agreed scope.

Compare plans →
04 / LEAD FOLLOW-UP

Leads are slipping through the cracks.

Respond faster and keep inquiries organized so interested customers get a clear next step.

What’s included
  • Missed-call text-back
  • Website chat and lead capture on Advanced
  • Automatic follow-up on Advanced

Support depends on your selected plan and agreed scope.

Compare plans →
05 / WEBSITE

My website isn’t turning visits into inquiries.

Make it easier for visitors to understand your offer, trust your business, and take the next step.

What’s included
  • Clearer headlines and service copy
  • Focused landing-page messaging
  • Simple calls to action

Support depends on your selected plan and agreed scope.

Compare plans →
06 / GROWTH PLANNING

I never know what to promote next.

Bring local knowledge, seasonal opportunities, and your business goals into a practical marketing plan.

What’s included
  • Seasonal campaign ideas
  • Plain-English reporting
  • Strategy support based on your plan

Support depends on your selected plan and agreed scope.

Compare plans →
From intention to action

From “we should do that”
to “it’s already done.”

Illustrative examples of the work your chosen services can support.

Before

A quiet Google profile

Your Online Assistant

A relevant local post is prepared

The difference

Customers have a fresh reason to visit

Before

A seasonal promotion is coming up

Your Online Assistant

Campaign copy is created around your offer

The difference

Your message is ready across your channels

Before

A customer leaves a review

Your Online Assistant

A thoughtful response is drafted

The difference

Visitors see a business that listens

Before

An inquiry arrives while you’re busy

Your Online Assistant

Your follow-up system responds

The difference

The customer knows what happens next

How it works

A simple system for growing locally.

01

Know Your Best Customer

Identify who you serve, what matters to them, and why they choose you.

Clear customer positioning
02

Create the Right Message

Turn your products, expertise, and story into words customers understand.

A consistent marketing message
03

Get Found

Put that message to work across Google, your website, email, and social.

Stronger local visibility
04

Follow Up

Help turn attention into inquiries, reviews, repeat visits, and customers.

More opportunities to grow
Andy LaPointe, founder of OnlineAssistant.ai
Built by a business owner, for business owners

This wasn’t built
in a software lab.

It grew out of running real businesses. Andy LaPointe has spent more than 25 years building businesses and still operates two retail stores today.

He knows what happens when an employee calls off, inventory arrives late, and yesterday’s newsletter is still unwritten.

“AI isn’t here to replace entrepreneurs. It’s here to provide leverage and clarity.”

Andy LaPointe · Founder, OnlineAssistant.ai

More about Andy

Andy has built businesses since 2001, including Traverse Bay Farms, a family-owned brand that has earned more than 48 national food awards. In addition, he spent 15 years in the corporate world as a registered investment advisor and mutual fund wholesaler, working with financial professionals, professional money managers and learning how businesses grow, compete and earn trust.

He has also served as President of the Elk Rapids Downtown Development Authority and President of the Antrim County Economic Development Corporation.

Long before launching OnlineAssistant.ai, Andy was speaking with business owners and downtown leaders about the real challenges facing Main Street. From ecommerce and social media to changing customer behavior and local marketing, his focus has always been practical: understand what is changing, then make it useful inside a real operating business.

Your hometown advantage

National companies have scale.
You have something they can’t copy.

You know your customers by name. You know the neighborhood, the season, and what people come to you for.

OnlineAssistant.ai helps put that knowledge to work in your marketing, while keeping the personality that made customers choose you in the first place.

Local knowledge Real relationships Community trust
The Hometown Advantage by Andy LaPointe — How Small Businesses Can Use Local Culture and AI to Outsmart National Competitors
Free digital download
Start with an idea, not a purchase

Before you buy anything,
take the playbook.

See how your local knowledge and customer relationships can help you compete with much larger companies.

  • Become a trusted local authority
  • Try practical prompts for everyday marketing
  • Find ideas tailored to your industry
  • Turn hometown knowledge into an advantage
Download the Free Book

Request your copy through our secure form and choose your messaging preferences there.

Choose your level of help

Start with the amount of support you need.

Starter

Build visibility and trust

$197 / month

30-day free trial · Starter only

  • Google Business Profile optimization
  • Automated review requests and responses
  • Four local SEO content pieces each week
  • Missed-call text-back
  • Monthly reporting
  • Small Business AI Helper Library
Start With Starter
Pro

Your local marketing department

$797 / month

Done-for-you marketing support

  • Everything in Advanced
  • Ongoing social-media management
  • Google and Meta ads management
  • Monthly marketing calendar
  • Dedicated account support
  • Quarterly 30-minute review with Andy

Advertising spend is not included.

Choose Pro

No long-term contracts. Free onboarding call with Andy included. Cancellation takes effect at the end of your billing cycle; current terms apply.

Compare your level of support
What’s included Starter Advanced Pro
Google Business Profile ✓ ✓ ✓
Review management ✓ ✓ ✓
Local SEO content ✓ ✓ ✓
Missed-call text-back ✓ ✓ ✓
Website chat & lead follow-up — ✓ ✓
Monthly email newsletter — ✓ ✓
Strategy sessions Onboarding Monthly Monthly + quarterly review
Social & advertising management — — ✓
Dedicated account support — — ✓
Your kind of business

Built for places where reputation still matters.

Retail & gift shops Restaurants & breweries Professional services Tourism & hospitality Dental practices Home services Real estate Specialty food Downtown businesses
Practical resources

A few useful habits.
A little less guesswork.

Small steps you can put to work in your business.

FIELD NOTE / 01

A marketing week you can repeat

Choose one useful message each week, then adapt it for the channels your customers already use.

Read the practical tip

Choose a real product, offer, or customer question. Check the facts, draft a clear message, and share it in the places your customers already look. Finish the week by following up on inquiries.

FIELD NOTE / 02

Keep your voice with AI

Start with the words and details you would use in a real conversation with a customer.

Read the practical tip

Give your assistant one audience, one assignment, and verified facts. Read the draft aloud, check names and pricing, and replace generic lines with your own language. Leave private customer information out of the prompt.

FIELD NOTE / 03

A simple follow-up checklist

Make sure every inquiry has an owner and a clear next step.

Read the practical tip

List where inquiries arrive: phone, website, email, and social. Assign responsibility for each channel, acknowledge the question, and record the next action. Respect each customer’s messaging preferences.

Small Business AI Helper Library

Ready-to-use files for reviews, follow-ups, local posts, and customer replies. Included in all three plans.

See the plans →
A few good questions

Let’s make this simple.

Do I need to understand AI?

No. You bring your business knowledge. OnlineAssistant.ai helps with practical marketing work without requiring you to become a technology expert.

Is this software I have to learn?

The service combines a configured marketing and customer-management platform with templates, training, and support. The amount of managed marketing help depends on your plan. Advanced includes a simple lead dashboard; Pro includes done-for-you marketing support.

Is this just for retail stores?

No. It is designed for local businesses, including restaurants, professional services, home services, tourism, real estate, and retailers. Your location, customers, and goals shape the approach.

Will AI replace my personal voice?

Your story, local knowledge, and customer relationships should guide the message. AI helps prepare the work; your business’s personality remains the starting point.

Do I have to sign a long-term contract?

No long-term contract is advertised. Plans renew automatically. You can request cancellation through your account portal or the contact listed in the terms; cancellation takes effect at the end of the current billing cycle.

What happens after I sign up?

All plans include a free onboarding call with Andy. You discuss your business, goals, and current marketing so the selected support can be configured around your needs.

Can I talk with someone first?

Yes. Book a free 15-minute call with Andy to talk through your business and the right level of support.

Is there a free trial?

The current offer is a 30-day free trial on the Starter plan only. Review the checkout details and current terms before subscribing.

A little help. A lot less on your plate.

You don’t need more marketing software.
You need more marketing done.

Let’s talk about your business, what keeps getting pushed to tomorrow, and where a little help could make a difference.

No pressure. Just a practical conversation about your business.

OnlineAssistant.ai · 204 River Street, Elk Rapids, Michigan